Un ouvrage entièrement revu et enrichi :
> Des fiches de cours synthétiques illustrées par des schémas en couleurs
> Un entraînement corrigé pour préparer l'examen
> Un carnet professionnel avec les documents utiles pour commencer son activité en institut
> Des ressources numériques complémentaires pour approfondir ses connaissances
L'ouvrage se compose de 5 partie :
Partie 1 : La biologie cutanée
La peau, les annexes de l'épiderme, les modifications cutanées, les affections de la peau
Partie 2 : Le produit cosmétique
La réglementation, les ingrédients de base, les principes actifs, les formes cosmétologiques et commerciales, les contrôles du produit, les parfums
Partie 3 : Les techniques esthétiques
Les techniques de soins, les technologies des appareils
Partie 4 : L'environnement professionnel
L'aménagement de l'espace professionnel, l'hygiène et la sécurité, la qualité, la stratégie de l'entreprise
Partie 5 : Carnet professionnel
Les documents essentiels pour réussir son entrée dans la vie active
In April 2006 Robin 'Einstein' Varghese, a stupendously naïve young man graduates from one of India's best business schools with a job at Dufresne Partners, a mediocre mid-market management consulting firm largely run by complete morons. Varghese finds that he fits into the culture remarkably well. Or does he?
Through a stunning series of blunders, mishaps and inadvertent errors, Robin begins to make his superiors rue the day they were driven by desperation into hiring him. Dork is for all of those who've ever sat depressed in cubicles and wanted to kill themselves with office stationery.
Maestro management consultant and strategy guru Robin 'Einstein' Varghese has been dispatched to London to the Lederman account. Things in the mother country are not all tally-ho as Einstein must make do with convoluted remuneration, temperamental digestion and a bizarre conspiracy by museums all over the city to frustrate his every attempt to imbibe in high culture.
Just when things look like they can't get any worse, Lederman threatens to shut down the project. Once again Dufresne Partners turns to their most resourceful, inventive, original, strategic, out-of-the-box-thinking employee.
With just 12 months to go before the 2010 Allied Victory Games in New Delhi, there is pandemonium at the Ministry for Urban Regeneration and Public Sculpture.
Preparations are months behind schedule and minister Badrikedar Laxmanrao Dahake not only has to deal with an irate PM but also the Lok Sabha, fiendish investigative journalists, and a relentless BBC reporter who insists on interviewing him live in English. Dahake is about to resign when he runs into an unlikely saviour: international financial wizard Robin 'Einstein' Varghese.
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.